The Three B’s to Owning Your Marketing Space
One of if not the biggest challenge that faces new (and sometimes old) business owners is their ability to own their market space. When a company owns their market space, everyone else becomes second fiddle. This becomes especially challenging when a new business is in a market that has been around for decades. How does the dentist or the doctor, lawyer or air conditioner salesman, make it in todays world. The answer is really very simple. I call it the three B’s to owning your market. Be Unique, Be Timely, Be the best in the World. Below is a fun little animation that demonstrates this point.
About the author
Mike Green formed MG Success in 2004 after seeing a need for “something different” in the world of marketing and sales. Working with various clients in differing industries throughout that time has provided MG Success an unmatched oppertunity to see the similarities in business, and how they fail due to undirected marketing efforts. Paramount to the MG Success philosophy is an understanding of how valuable it is to be your “Highest Self” in all that you do. At work, or at home, or at any other capacity of life, a Higher Self awareness is key to bringing the best to those around you. Your customers, your family, and all others within your circle of influence will thank you.
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Mike Green, originally from Salt Lake City, contracted with SunRiver development as their Marketing Director in 2001. During his time with SunRiver, he has developed the marketing plans and strategies for SunRiver St. George Development, the SunRiver Golf Course, and the Riverwalk Grill. SunRiver has been named one of the top 100 master planned communities in the United States by Where to Retire magazine in 10 of the last 11 years. Mike has also served in other capacities in the community such as: Trustee for the SunRiver Home Owners Association Board of Directors, the Vice President of the Sales and Marketing Council of Southern Utah, and currently sits on the board of directors as a Trustee for the Dinosaur Discovery Museum at Johnson Farm.
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Mike enjoys competing in Triathlons, and can usually be found among the red rocks of Southern Utah where he calls home. His greatest accomplishment and joy is being married to his Triathlon training parter and best friend for 11 years. Mike is currently grooming three up and coming Triathlon and Life superstars, that also happen to be his children.
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